Relationship marketing is all about building “strong connections with customers by providing them with information directly suited to their needs and interests” but more specifically, as Steve Olenski on Forbes.com observed, it’s about emotional connections. When you create marketing content—an ad, brochure, website, video, packaging, etc—you want to touch your target audience’s emotions. You connect with […]
Continue readingYou’re probably not surprised to hear of small and local Canadian businesses using WordPress to power their websites. Because WordPress is open-source (i.e. “free”), developing a small business website based on WordPress is an affordable option for most small businesses. And there are many WordPress resources available to extend the features of a website. Additionally, […]
Continue readingMarketing Resources for Small Business owners and Marketing Managers The final 3 months of 2017 are here! It’s almost the middle of October already but you’re still thinking about summer. In fact, the boys of summer are now slugging it out to see which two teams will face each other in the World Series. You might […]
Continue readingI’ve been thinking about changing my Steady Graphics business name for a couple of years. This past Spring, I finally did it. Here are a few reasons for the name change: Steady Graphics no longer reflects the nature of my work The “steady” part remains the same. My desire to offer stable, reliable service to […]
Continue readingOf the many WordPress websites I’ve worked on over the past 5+ years, some have needed a very basic form of e-commerce functionality. For example, most non-profits need a donations option on their website. Other organizations need a sign-up form for a workshop that requires either an online deposit or full payment. Some small businesses […]
Continue readingThe three pillars of my WordPress maintenance service are security, performance, and education. The reason I’m so passionate about keeping your website secure and running at peak performance levels is simple: I want to help you learn to promote your website so you can communicate your message to your target audience. There are many ways to promote your […]
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