Relationship marketing is all about building “strong connections with customers by providing them with information directly suited to their needs and interests” but more specifically, as Steve Olenski on Forbes.com observed, it’s about emotional connections. When you create marketing content—an ad, brochure, website, video, packaging, etc—you want to touch your target audience’s emotions. You connect with […]
Continue readingYou’re probably not surprised to hear of small and local Canadian businesses using WordPress to power their websites. Because WordPress is open-source (i.e. “free”), developing a small business website based on WordPress is an affordable option for most small businesses. And there are many WordPress resources available to extend the features of a website. Additionally, […]
Continue readingMarketing Resources for Small Business owners and Marketing Managers The final 3 months of 2017 are here! It’s almost the middle of October already but you’re still thinking about summer. In fact, the boys of summer are now slugging it out to see which two teams will face each other in the World Series. You might […]
Continue readingI’ve been thinking about changing my Steady Graphics business name for a couple of years. This past Spring, I finally did it. Here are a few reasons for the name change: Steady Graphics no longer reflects the nature of my work The “steady” part remains the same. My desire to offer stable, reliable service to […]
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