Last week I was reminded of the importance of clear communication when updating website content.
Almost every week, clients ask me to edit content on their website. It might be changes to terms, personnel, adding media files, or perhaps an online form. Often it is a new blog post or news item.
One thing I have been learning (again!) is to ask as many questions as possible to make sure I have all the correct information the first time. Otherwise, we end up going back and forth, creating multiple edits and creating inefficient processes for both of us.
Of course, we are all busy and sometimes it’s just not possible to have all the details up front. However, even small updates can add value to a business, underlining the importance of clear communication.
A Recent Example
Last week I posted information for an upcoming event on a client website only to discover that the information contained details from a previous event. I was only posting the information given to me, but there were some things that could have tipped me off to ask questions before posting the updates. When we discovered the error, I spent 50% more time editing the page. And although my client was initially a bit frustrated, she was thankful I made the changes right away.
So even something like routine website updates serve as valuable reminders of the importance of clear communication.
The goal of Steady Sites WordPress maintenance is to help small businesses grow and maintain an effective online presence to help increase their business. By getting all the information needed the first time an edit is requested, I come closer to that goal.
How have you learned the importance of clear communication? Please comment below.
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That’s all for this week. If you have tried any of these tips or if you have anything to add, please use the Comments section below.
If you have any questions or need help integrating any of these resources, please contact me.
Looking for tips and resources for your print-based design and marketing? Check out my Steady Graphics blog.