Inklings June 15: Adobe CC 2015, drink package design, logo design tips, and summer productivity

Highlights from this Month’s Collection of Tips and Resources to Inspire Creative Small Business.

This month features Adobe Creative Cloud 2015, drink package design, logo design tips, and summer productivity.

Awesome Adobe Resources

Recently updated Adobe Creative Cloud 2015 includes the new stock image service (various plans are available but start around $3/image) and changes and improvements to mobile apps.

As a creative professional, you probably use Adobe Photoshop for all your image editing. But if you are a small business owner or marketing pro, you might feel like Photoshop is overkill for your needs. This article presents some reasons for using Photoshop Elements or Lightroom instead of Photoshop.

Cool Packaging Concepts

Nice drink package design rebrand by Subplot on these beer labels. So West Coast. I like the Sasquatch Stout: coffee, chocolate & mystery!

I rarely eat or drink at McDonald’s, but this new drink package design makes me want to visit the nearest McCafé.

Design for Print Resources

When considering a new design – logo, packaging, marketing collateral, etc. – avoid questions that lead to subjective answers based on personal tastes. Be sure to keep marketing goals in mind and ask what will best speak to your target audience.

And this is why good logos require care and attention.

Productivity Tips and Tools

Remembering people’s names can leave a great impression. If you’re like me and have trouble remembering names, you’ll appreciate these good tips.

Have fun this summer but don’t completely sacrifice productivity. This article is directed toward career workers, but you can apply it to your marketing efforts or small business development.

That’s all for this month. If you have tried any of these tips, or if you have anything to add, please use the Comments section below.

Looking for tips and resources for your WordPress website? Check out my Steady Sites blog.

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