Inklings Mar15: Adobe Comp CC, handwritten fonts for packaging, logo design tips

Highlights from this Month’s Collection of Tips and Resources to Inspire Creative Small Business.

This month features Adobe Comp CC news, handwritten fonts for packaging design, logo design tips, and some ways to attract repeat customers.

Awesome Adobe Resources

Watch this video (less than 10 mins) to learn a way to use layer filters on Smart Objects in Photoshop.

Here’s a great new tool from Adobe – like a digital napkin for sketching ideas. One of the advantages of Adobe Comp CC is that you can create initial layout ideas on your iPad, save them, and then edit them in Photoshop, Illustrator or InDesign. The tool is useful for print, web, and mobile designers.

Cool Packaging Concepts

A nice clean package design for Aura Tea. Not your typical tea box look, but the typography and colours are fresh and down-to-earth – a perfect fit for organic loose-leaf tea!

You might have noticed that handwriting typefaces are quite popular in design now. Not only will you find them on things like banner ads and sell sheets, they’re also being used in packaging – even to liven up products as plain as flour.

Design for Print Resources

An interesting review or marketing trends for small business, including the importance of print marketing for local.

If you’re thinking about a new logo, a logo re-design, or even a special event logo for your business, here’s a few key concepts to keep in mind.

Productivity Tips and Tools

At the risk of sounding overly repetitive, here’s a great infographic on some fundamental productivity tips. For example: find a uniform (a la Steve Jobs) and stick to it, Focus on the important, suppress the urgent (this is a big for me!), and tune out the news.

Every small business owners likes to have repeat customers – at least the good kind! Here are a few simple ways to attract repeat customers whether your small business markets products or services.

That’s all for this month. If you have tried any of these tips, or if you have anything to add, please use the Comments section below.

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