Inklings May 15: Photoshop masking, package design, choosing fonts, and small business marketing

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Highlights from this Month’s Collection of Tips and Resources to Inspire Creative Small Business.

This month features tips for Photoshop masking, package design, choosing fonts, and small business marketing.

Awesome Adobe Resources

If you use Photoshop masking to remove backgrounds, highlight objects, etc., you might find it easier if you can see what’s happening in the underlying layers as you create the mask. Check out this quick tip from Adobe.

Flat design vs. material design – whatever your preference or need, Adobe has a great blog post on the differences, advantages and disadvantages.

Cool Packaging Concepts

Packaging 101 – Here’s a great guide to the design process

Campbell’s soup recently got a packaging makeover for their new Organic line. Although the switch was made to Tetra Pak over cans, the re-design maintains the Campbell’s brand very well. Read about the process here (expired link).

Design for Print Resources

Advice for In-House Graphic Designers. These are some great tips for any designer, really.

Looking for the perfect typeface for your project? Something to complement your brand? Here’s a few good tips.

Productivity Tips and Tools

Small business owners don’t usually have big marketing budgets. But the need to promote products and services is just as important for small shops as it is for large companies. Here’s some quick tips that go beyond “free” social media marketing.

Some of the simplest marketing can be done in unexpected conversations. This article is a good reminder to be prepared to talk about your business – and not just what you do, but who you are.

That’s all for this month. If you have tried any of these tips, or if you have anything to add, please use the Comments section below.

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