Design and Production for Print Projects
I started in the graphics industry in the field of digital prepress. Since then, I have worked on a wide variety of projects that include packaging, signage, marketing collateral and advertising, and even coffee tables books. Collaboration with marketing managers and creative directors is my specialty and I love to see brilliant ideas move from concept to completion.
Print production basically means I mostly work with existing brands and designs.
For example, a design studio or agency has created an awesome design for their client. That might include a logo, colour scheme, photos, or other graphic elements. Now that design must be repurposed to be used in a variety of packaging applications, sell sheets, or point of purchase display. The time it takes to produce these materials can be onerous for a design studio that specializes in creating fresh new designs. I work with such studios and agencies as an “invisible” team member to help relieve the detailed production tasks so designers can stay focused on creative tasks.
Some small or medium sized businesses have an in-house marketing manager and/or designer who manages the company’s brand. At certain times of the year, the company needs additional graphic design and production support in order to produce new packaging and other marketing collateral. I work with companies like this to help relieve the detailed production tasks so marketing managers can stay focused on marketing tasks, and creatives can stay focused on new designs.
Why don’t I have an online gallery showing samples of my work? I used to do this, but I found it a bit deceiving. Because I don’t create many original designs, showing a photo of a package, poster, or point-or-purchase display might lead people to believe I designed the whole thing. In fact, I might only have taken the logo, branding guidelines, and a supplied dieline and created a layout for my client to send to their printer.
That’s not to say I don’t ever create original designs. I simply prefer to work with creative designers and innovative marketing managers. If you’d like to see some actual samples, I can send them to you.
Other print-related Services
• Colour laser printing – quality with quick turnaround when you need smaller quantities in a hurry. From business cards, to post cards and sell sheets, to 11×17 posters and newsletters with full bleed. Contact me for a quote on a specific job. To help save time between design and print, it’s easy to print projects I produce for you, or simply send your print-ready files for printing.
• Product photography – basic studio quality product shots including retouching and masking.