Small Matters - June 20, 2023

Caring for your WordPress site

Website Security: two-factor authentication

I always encourage clients to use two-factor authentication for their WordPress admin. Sometimes they balk, saying it’s too time consuming or that the confirmation email takes too long, lands in their junk box, or never arrives.

Those problems can be resolved; however, a hacked website is harder to fix.

Learn about two-factor authentication and one way of implementing it on your website.

It’s a helpful overview, although I use iThemes Security two-factor authentication for WordPress website care plans instead of the plugin they suggest.

Website Performance

Images (photos and graphics) are an important part of your website.

Proper file names, ALT-tags, and image descriptions are an important part of optimizing your web page—both for search engines and visitors.

Learn more about optimizing website images in this intro article.

Caring for Your Business

Marketing

This handy reference to popular marketing frameworks (AIDA, PAS, 4 Ps, FAB, and StoryBrand) is an excellence starting point.

The author suggests that knowledge of marketing frameworks can help business owners create better content for their target audience.

Caring for Yourself

Health

Are you known as a hugger?

If not, you might consider the mental and physical health benefits of hugging.

Benefits include:

  • reduce stress
  • build immunity
  • boost heart health
  • and more

Great quote:

“Family therapist Virginia Satir once said, ‘We need four hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth.’ While that may sound like a lot of hugs, it seems that many hugs are better than not enough.”

https://www.healthline.com/health/hugging-benefits
2 men hugging

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